"Evolving for us is more than an instinct, it is a daily choice."
Our philosophy
Our philosophy is encapsulated in our logo: Organethic Pure Care is a reminder of our matrix that has always been inspired by the world of nature and its active ingredients, a provenance that today is no longer enough for us and that needs to be integrated with a new ethical awareness gained through years of experience in an industry that cannot disregard a concept of health and well-being as well as beauty.
Organethic Pure Care brings together those values that are the foundations of our Brand, and makes those values a way of life that we can be inspired by every day.
The style of those who, through their work, strive daily to create and bring natural and ethical beauty to the widest number of people in the world. Naturalness and ethics are not absolute values, but goals to constantly aim for with more awareness and precision.We know that we can improve and move one step closer to ethics and nature every day.
Ethics
Versatility
Evolution
Why natural beauty?
Although our high quality standards lead us to be a brand for the few, we believe that natural beauty is good for everyone, and in order to reach the largest number of people, we do our utmost to ensure that the range is wide and flexible, and our prices are affordable. We want to put professionals in the best working conditions through ingredients that respect their senses. As well as those of their customers.
Because our interest is in integrating the concept of beauty with that of health, providing each professional with the opportunity to evolve, transforming their salon into a place of global wellness that puts the health of people, and the planet, at the center of their ethical work.
This means providing our partner salons, no longer just a product, but a way of proceeding and conceiving beauty, through a continuous evolutionary path of training, to develop specific skills and empathy aimed at the client as a whole. Turning attention to health does not mean renouncing style, but rather maintaining a versatile attitude that allows us to aim for maximum stylistic creativity while constantly respecting the person.
Why natural?
Because we are committed to selecting ingredients of natural origin that can guarantee excellent performance without attacking the person or the planet. We are a benchmark among natural brands and our commitment is to reduce, through research, the use of raw materials of synthetic origin.
